We have been asked to research the following and present to the class in a discussion:
"Investigate and make notes on...Magazine Industry
- How is it changing/evolving?
- What does the future hold?
- How do audiences benefit from changes in the magazine industry?
- What challenges are magazines (and publishers) facing?
- How are NMTs impacting on the Magazine Industry?
Further to this, you need to find and analyse an article that comments on the current or potential future state of the Magazine Industry.
Investigate and analyse the article:- Source?
- Who write it?
- What is the line of argument?
- Key quote? - This needs to be carefully critiqued.
- How does it link to the wider concepts in the unit and your case study "
The magazine industry
- The magazine industry has evolved into something that is much more digital. However, I don't think that this means they won't be surviving. This is because from the number of articles that I have read on the topic suggest that the number of iPad subscriptions have increased a large amount over recent years, meaning that they are making up for lost sales within the physical magazine sales.
- I also think that the magazine industry is evolving less than you would imagine. This is because people still enjoy having a physical copy of a magazine, and this could be due to a number of reasons e.g. bright colours and images being attractive to the eye when walking through a shop, or the fact that the glossy pages provide a small piece of luxury every week for an individual i.e. it is seen as a 'treat'.
- In the future, I think the magazine industry will need to change to adapt to these new iPad dominated industries, however this is not a new development because all industries are constantly needing to develop all the time because audiences change, technologies change etc.
- Audiences will benefit from these changes to the magazine industry because it doesn't allow for the audience to experience monotony. This means that they are constantly being interested by the industry which may mean that sales will either stay the same or increase.
- Magazines are facing the challenge of keeping the audience interested, when the magazine is often seen as a 'dying trade'. Therefore, they are having to work very hard to keep up with the times to ensure that their readers don't get bored.
New Media Technologies
- New media technologies have helped the magazine industry to evolve, because consumers are leaning towards these technologies more and more i.e. iPads are commonly used for everything such as banking to shopping. Therefore, due to the fact that consumers are requesting commercial goods to be solely available in one place, the magazine industry are able to adapt to this and use this as a tool to continue surviving.
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