EVALUATION:
- Connor has clearly put in lots of hours towards this survey because of the pilot survey and analysis of his results as seen on his blog.
- I think this will the most valuable piece of research that the group has carried out because it shows us what the consumer wants so therefore gives us ideas as to what to include in our own opening sequences.
- I also think that by using a range of question types (e.g. open ended questions, multi choice etc) he kept the audience awake so avoided getting invalid results from a participant getting bored.
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